E-commerce Business setup has come to stay. The industry is exploding already, so many people have focused solely on this business model. The future of the e-commerce business is incredibly bright.
But with all this good stuff it requires hard work and demands many steps and decisions in order to have a profitable e-commerce store.
In this guide, I will keep you up to speed with everything you need to know about e-commerce business setup.
How to start an e-commerce business
To start an e-commerce business you need to consider so many things, it is quite different from starting a brick and mortar business.
Nevertheless, it is also similar. Below we would discuss everything and every step you need in order to start a profitable e-commerce business from planning to all the legal steps you would need.
Step 1: Research And Choose A Profitable Niche
The very first step in learning e-commerce business setup is to do your due diligence. You much do enough research to know the kind of market you`re entering and know how to play the game right.
Create a list of e-commerce business models you`re interested in and do proper research about each of them. This would help you find your niche.
What Makes A Good Niche??
A good niche must be profitable. You don`t want to start a business in a niche that`s not profitable.
A good niche is competitive. Competition is a good sign that a niche is profitable, if it`s not profitable there wouldn't be anyone interested to go for it.
A good niche has other varieties of sub-niches. This is helpful, it would give you room to target a particular type of audience who are really interested in what you do.
Research and choosing your niche is a very important step in the e-commerce business setup.
Step 2: Finding/Choosing A Product To Sell
This is an integral part of starting a new business. You`ve done your research, you`ve chosen your niche, Now you need to decide who to sell to. It could be wholesalers, retailers, consumers.
As someone who just wants to sell digital products or services, this wouldn't be your concern. You need to focus on creating the product and then marketing it to your target audience.
But for someone who wants to sell physical products, you would be faced with this challenge.
To solve this, you need a proper business plan in order to know what and what steps to take at a particular point.
If you don`t have any products to sell yet maybe because of capital or so, then you can consider dropshipping.
Step 3: Setting Up Your Ecommerce Business For Sucess
Aside from choosing a niche or finding a good product to sell the next challenging step is to set up the e-commerce business for success.
In this section, I have highlighted some of the best practices to help set up the e-commerce business properly.
1. Naming Your Business: You have a name, so should your business too. The name of your business is what customers would remember you with.
it`s your brand and it`s very important you have a good business name.
Don`t know how to go about finding a good business name? Check out Namelix for a good business name. It would help you generate a good business name.
The next thing you need to do is to make sure the domain name is still available to register and if it is, then you have to register or buy it.
At Namecheap, you can get a domain name at a very cheap price Check it out.
2. Creating a logo: Your logo represents your business so make it beautiful. You can create amazing-looking logos for free using canva.
See Also: How to use canva from scratch
3. Understanding The Power Of SEO ( Search Engine Optimization ):
You`re almost ready to start building your store but before then, you need to understand some of the basics of Search engine optimization (SEO).
This would help you gain organic visitors to your site.
SEO is very important for everyone who wants to start and run an e-commerce business successfully.
4. Build your Store: It`s time to build that amazing store. It`s not really difficult as you think. There are many ways to go about it
In this section, I will teach you how to build your online store using WordPress and woo-commerce plugin which is so amazing and easy to setup.
To do this, you need a domain name and hosting to host your store.
Like I said early on, You can get a cheap domain name at Namecheap. After that go over to kinslic to get hosting.
After buying the domain and hosting, Now you need to connect them so they can work properly. Kinslic can help do that for you, just contact them after the purchase.
After everything is connected, You now need to install WordPress, and in WordPress install the woo-commerce plugin.
There are several themes to choose from, so just choose one and customize it for your needs.
Woo-commerce integrates with many payment processors so choose the one that fits your business.
Step 4: Launch your store
After all the preparations, you need to launch your store so as to starting making sales. A whole lot of things going on at the backend such as promotions etc
So with time, you would master theme all.
Frequently asked questions
1, How much does it cost to start an e-commerce business?
With as little as $50 you can start an e-commerce business and this is spent on domain name and hosting packages. You can set up an e-commerce business and make even more profits if you really serious
2. E-commerce business ideas
1. Start your own clothing line
2. Sell your art online
2. Sell your art online
3. Create a niche product
4. Start a blog
5. Try your hands on being a freelancer.
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